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Hybrid Clouds and Big Data Emphasized at EMC World

Hybrid clouds and big data took center stage at this week's annual EMC World conference in Las Vegas. EMC rolled out a record 42 new products crossing all of the company's key lines -- and some new ones.

Describing this year's bevy of new products as a "sweeping refresh" that spans its portfolio of storage, backup, virtualization and management hardware and software, EMC is taking such a holistic view of hybrid clouds and big data. EMC's emphasis on hybrid clouds and big data, though not surprising, is an important indicator that like most major IT providers, the company expects its storage and Documentum enterprise content management platform to evolve into services that are consumed by enterprises.

Among the noteworthy new products is an upgrade to the company's Atmos cloud platform, aimed at letting service providers and enterprise customers manage big data in large, geographically dispersed cloud hosting facilities, and the new Atmos Cloud Accelerators, which EMC said facilitates the movement of data in and out of its cloud-based platform.

The company also launched its new EMC DataBridge, which gives IT managers common and customizable management consoles and dashboards for providing IT as a service. It provides real-time management data to administrators. The company used EMC World to also point to last week's launch of its VMAX Service Provider (VMAX SP) platform, designed to bring large scale storage to service providers.

More from EMC World:

Posted by Jeffrey Schwartz on 05/23/2012 at 1:14 PM


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