The Schwartz Cloud Report

Blog archive

Salesforce.com Targets SMBs with Assistly Acquisition

Looking to extend the reach of its customer support and service platform, Salesforce.com last week said it has acquired Assistly for $50 million.

The company said it will integrate Assistly, a provider of online customer service help-desk apps for small and medium businesses that run in the cloud, into the Salesforce.com Service Cloud offering. Assistly is targeted at SMBs and startups with its $49 per month, per user subscription fee.

Founded in 2009, Assistly pulls customer interactions from a variety of channels and social media including Facebook, Twitter, e-mail and phone into a common user interface, enabling customer service agents to engage in real time with customers.

The move is in line with Salesforce.com's push to bring social networking to enterprises using its platforms. At last month's annual Dreamforce conference in San Francisco, CEO Marc Benioff focused on what he calls the emergence of "the social enterprise."

"Service Cloud will now enable even the smallest companies to become a social enterprise," said Alex Dayon, Salesforce.com's executive VP of applications, in a statement.

Of its 104,000 customers, Salesforce.com said 17,000 use Service Desk. The company said the acquisition of Assistly will help it extend its reach to SMBs by providing a lower barrier to entry and providing the option of migrating to other Service Cloud services over time.

Posted by Jeffrey Schwartz on 09/27/2011 at 1:14 PM


Featured

  • Microsoft Starting To Roll Out New Excel Connected Data Types

    Microsoft on Thursday announced some Excel and Power BI enhancements that add "connected data types" on top of the standard strings and numbers options.

  • Windows 10 Users Getting New Process for Finding Optional Driver Updates

    Accessing Windows 10 drivers classified as "optional updates" will be more of a manual seek-and-install type of experience, starting on Nov. 5, 2020, Microsoft explained in a Wednesday announcement.

  • Microsoft Changes Privacy Platform Name to SmartNoise

    Microsoft Research has changed the name of its "differential privacy" platform from "WhiteNoise" to "SmartNoise," according to a Wednesday announcement.

  • Why Restarting a Failed SCVMM Job Might Be a Bad Idea

    Occasionally, restarting a failed System Center Virtual Machine Manager job can leave your virtualization infrastructure in an unknown state. Here's how to avoid that.

comments powered by Disqus