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Microsoft Serious About Surface, Buys into Touch

If there is any doubt that Microsoft is serious about making and selling its own tablets, the acquisition of Perceptive Pixel Inc. should put that to rest. The doubt comes in the form of those who think Microsoft announced a line of Surface tablets just to needle OEMs into getting more aggressive with their own tablet plans. Buying hardware companies doesn't quite fit that theory.

Perceptive Pixel does super high-end touch displays that sell for up to 80 grand. That's pretty smart, as Microsoft can build state of the art touch tablets, rather than follow the crowd with me-too machines. It's what Steve would have done -- Jobs, in this case.

Pretty smart, Steve -- Ballmer, in this case.

Posted by Doug Barney on 07/16/2012 at 1:19 PM


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