Enemies Agree, Spam Stinks!
When was the last time Google, Facebook and Microsoft agreed on anything (except for keeping corporate tax rates low)? There is one other point of unity -- spam should be spurned, stricken and stamped out!
These three are part of a 15-vendor technical working group that is trying to stop spammers from spoofing legitimate addresses. How many fake e-mails have you gotten from Bank of America to reset your password or Microsoft to collect your lottery winnings? I get 'em most ever day.
The approach suggested by the Domain-based Message Authentication, Reporting and Conformance is to authenticate real e-mails from real companies. Those that aren't authenticated can be more easily blocked by anti-spam software.
I'd love to see more of this type of cooperation, reaching across the aisle if you will. And if customers make enough noise, it just may happen.
Posted by Doug Barney on 02/01/2012 at 1:19 PM