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Microsoft CRM a Social Butterfly?

Oracle, SAP and Saleforce.com get all the attention when it comes to CRM. But Microsoft is also in this game, offering cloud and on-premise versions.

The software was updated yesterday in the form of a service pack that is all about social media and close Office 365 interaction. Dynamics CRM can link to Windows Phone 7 devices, SharePoint, Lync and the Outlook Social Connector.

This offers users the ability to connect with customers in the way the customer chooses --and this communication is more real-time and ad hoc.

This is a great option but sometimes constant communication is more an annoyance than business enabler.

Are you bogged down by e-mail, the phone (cell and landline), IM and social media, or does all this make you more efficient? Fire up the communication client of your choice and share your views at dbarney@redmondmag.com.

Posted by Doug Barney on 10/26/2011 at 1:18 PM


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