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Microsoft Re-Announces Windows Server 2008, Viridian and System Center

Microsoft has a PR machine that J-Lo, Paris Hilton and the Bush administration must all envy. The company can get journalists (like me) to write about an upcoming product -- and then get us to write about it again (and again).

Here's how it works: Word sneaks out about a major new tool, and we all run to our keyboards. Then Microsoft doles out a few official details -- and we pound out a few thousand more stories. Later, Microsoft actually names the product, producing more copy. After almost all the details are known, it officially announces the product. And once the product is finished, there's a huge launch. No one wonder competitors have a hard time getting their message out!

Today in Barcelona, Microsoft announced (and I quote from the headline of the press release), "Windows Server 2008 Details." What's new here is pricing and a final set of version types. Product details should be well-understood; the product is in heavy beta testing.

Microsoft also made a virtualization splash, officially naming its Viridian hypervisor "Hyper-V." This tool could be as much as a year away.

But virtualization isn't as simple as dropping in a new version of PowerPoint; this is a fundamental infrastructure decision. In many cases, there's more planning than actual virtualization, which makes it imperative for Microsoft to offer as much detail as possible.

Is all this coverage too much? How should Microsoft announce its products? Write me at dbarney@redmondmag.com and let us all know.

Posted by Doug Barney on 11/12/2007 at 1:15 PM


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