News

Microsoft Closer to aQuantive Purchase

Microsoft moved one step nearer to its full-force entry into the online advertising market Friday, when a federally mandated waiting period expired.

In May, Microsoft agreed to buy online advertiser aQuantive for $6 billion. Federal Trade Commission regulations call for a waiting period to examine any possible antitrust implication, and the deadline passed Friday without comment.

aQuantive, a digital marketing services company, is heavily involved in creating and tracking Internet advertising campaigns. Microsoft cast its gaze toward the Seattle-based company after losing out on several other advertising companies, most notably DoubleClick, which arch-rival Google agreed to buy for $3.1 billion in April. The same month, Microsoft's other search competition, Yahoo, bought advertising company Right Media.

aQuantive is scheduled to have a shareholder meeting to vote on the purchase on Aug. 9.

About the Author

Keith Ward is the editor in chief of Virtualization & Cloud Review. Follow him on Twitter @VirtReviewKeith.

Featured

  • Windows Admin Center vs. Hyper-V Manager: What's Better for Managing VMs?

    Microsoft's preferred interface for Windows Server is Windows Admin Center, but can it really replace Hyper-V Manager for managing virtual machines? Brien compares the two management tools.

  • Microsoft Offers More Help on Windows Server 2008 Upgrades

    Microsoft this week published additional help resources for organizations stuck on Windows Server 2008, which fell out of support on Jan. 14.

  • Microsoft Ups Its Carbon Reduction Goals

    Microsoft on Thursday announced a corporatewide carbon reduction effort that aims to make the company "carbon negative" by 2030.

  • How To Dynamically Lock Down an Unattended Windows 10 PC

    One of the biggest security risks in any organization happens when a user walks away from their PC without logging out. Microsoft has the solution (and it's not a password-protected screensaver).

comments powered by Disqus

Office 365 Watch

Sign up for our newsletter.

Terms and Privacy Policy consent

I agree to this site's Privacy Policy.