Apple Challenges Microsoft (Lamely) -- Redmondmag.com

Barney's Blog

Apple Challenges Microsoft (Lamely)

PC World has a couple of stories worth commenting on, the first of which has Apple thumbing its nose at Vista in a new series of ads. Spending millions on clever ads is all well and good -- after all, network execs and ad agency owners have Mercedeses to pay for.

But isn't the real challenge over technology and economics? I think Apple has the technology, but it's flunking PC Economics 101. Want to take a bite out of Windows? Take the ad millions and convert them into real savings for consumers. In the economy, what dope wants to spend three times as much for a Mac? (Well, since I've bought five of them for my kids, maybe I'm not so bright, either.)

Posted by Doug Barney on 05/18/2009 at 1:16 PM

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