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The benefits of account-based marketing are clear: internal alignment, shorter sales cycles, higher conversion rates. But none of this is possible without the most important element of a successful ABM program: good data.
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Working at a hyper-growth company? Here’s how to improve your B2B marketing operations. In marketing ops, it’s your job to ensure your department runs smoothly. This is no small feat at any company, but it’s particularly challenging at a fast-growing company. Priorities shift at the speed of light, teammates come and go, and processes too often lack clarity.
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ABM gets better with age — but unfortunately, marketers don't have the luxury of pouring it into an oak barrel for a couple decades to let it mature. In a recent survey with Demand Gen Report, we found 59% of experienced practitioners (those with ABM programs more than a year old) indicated their ABM programs are meeting or greatly exceeding their expectations, while only 45% of novices (those with ABM programs less than one year old) could say the same.
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Using original data and research, this report outlines the higher education threat landscape today, delivering insights into the growing threats targeting schools. Read the full report to learn how to focus on preventing cyber incidents and increasing your security posture.
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Modern threats require a new strategy. Bad actors are thinking differently and we should, too. Learn about the latest tactics threat actors are using to gain access to your data and what you can do to mitigate the risk.
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Are your Azure workloads secure against the latest threats? Learn the best practices for securing your Azure environment (and how Fortinet helps) with our ebook.
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Hyper-mobile workers who do the bulk of their computing from their smartphones can’t take full advantage of Microsoft Teams. Verizon, a UC pioneer and longtime Microsoft partner, has a solution to this problem: Verizon Mobile for Microsoft Teams. Read this whitepaper to learn how Verizon can help organizations turn smartphones into Teams endpoints, eliminating the final roadblocks keeping them from making Teams a truly centralized platform.
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This white paper will explain the 3 different stages of a server hardening project and provide the reader with important tools on how CIS Benchmarks can be easily applied with automation.
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Download this informative white paper from the hybrid cloud solution series to learn how to shift to a hybrid environment to meet the challenges of a changing world, better understand the direct benefits of the hybrid cloud, see some common use cases and more.
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This white paper by Quest Software discusses the benefits and challenges of migrating Oracle databases to Azure. It provides a detailed roadmap for a successful migration and highlights key considerations every step of the way.
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Discover how to integrate Oracle data with Azure in this technical brief. Replicate in near real-time, gain IT resilience, and expand options for using Oracle data with Azure SQL Database, Event Hubs, and Synapse Analytics.
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As a lean, data-first, and high-growth startup, DoorDash seeks to become a company that people can turn to for goods—empowering local economies to support merchants, Dashers, and communities. And with this comes a lot of data. See why Doordash turned to cloud analytics to democratize and streamline data, logging a 30% increase in queries while keeping the Snowflake cost constant.
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Learn more about how Metrikus turned to cloud analytics to improve operational efficiencies by 25% rapidly and allow business teams to generate these insights independently.
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Clover relies on data to inform business strategy, improve its product, and deliver a great customer experience. As a data-driven organization, Clover has built an entire team to manage a data infrastructure that simplifies data collection and analysis. Learn how Clover deployed self-service analytics so business users could quickly explore, analyze, and visualize data.
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Digital transformation is more than a buzzword. It’s the process of evolving from rigid, legacy on-premises platforms to a modern, cloud-first IT environment equipped to rapidly adjust to changing business and customer needs. At the core, it’s about driving business value throughout your organization.
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The speed, sophistication, and scale of cyber threats have evolved, leaving first-generation prevention and EDR solutions behind. With cloud VMs and containers just as vulnerable to zero-day attacks and malware as user endpoints, it’s clear that a new approach to cloud solutions security – one that doesn’t require multiple agents and consoles – is needed.
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The speed, flexibility, and scale of cloud computing has fundamentally transformed business operations and competitive dynamics. As organizations accelerate innovation and adversaries target cloud services, how can security leaders devise a multi-cloud security strategy that not only works with the business to enable agility but also protects vital corporate secrets and customer data?
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To help you lead the conversation among cloud security and architecture teams, we’ve developed a cloud workload protection questionnaire created for security leaders to use when assessing their company’s cloud defense in depth. By using this questionnaire, you’ll quickly clarify the role of CWPP in a cloud defense in depth strategy.
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If you have multiple AD environments or aging environments, it becomes more difficult to control your risk. Consider performing an AD migration and consolidation to modernize and improve security.
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In this ebook, you'll learn Quest's secret weapon that allows Microsoft 365 and migrations to happen, smoothly and securely.