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Bing Goes Social

I've noticed a new theme coming out of Redmond lately: social networking. No, Microsoft isn't going to build its own monster network. Not even Google can crack that nut. Instead, Microsoft hopes to pick up a few crumbs by embracing all the work Facebook has done.

The idea is simple, at least according to Redmondmag.com columnist Brien Posey. Bing, an underrated search engine in my estimation, can also now search social networks. At first Brien was nervous, fearing an invasion of privacy. After some sleuthing, er, some searching, it turns out it will only find stuff your friends post and only things you overtly make public. And you  have to turn social searching on.

Sounds like Microsoft hit the balance right.

Posted by Doug Barney on 09/14/2012 at 1:19 PM


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