Barney's Blog

Blog archive

Tracked on the Web

The World Wide Web evolved from a DARPA project to maintain communications after a nuclear war. It's since turned into a kind of consumer tracking system. Just using a search engine means getting served up text ads from Google or Microsoft, and then you later get spammed based on your queries.

Since tracking can be monetized through ads (Google had $7 billion in cash as of June 30), there's little incentive for change. Microsoft was even found to have dabbled in the use of "supercookies," a tracking method that can't be removed from your browser when you delete regular cookies. Microsoft has since disabled that code, but doubtless others will persist in such methods.

Are voluntary efforts by software companies effective in ensuring privacy? Should tracking and privacy even be an IT concern? Track back some thoughts to Doug at [email protected]
-By Kurt Mackie

Posted by Kurt Mackie on 08/24/2011 at 1:18 PM


Featured

  • Microsoft and SAP Enhance Partnership with Teams Integration

    Microsoft and SAP this week described continuing partnership efforts on Microsoft Azure, while also planning a Microsoft Teams integration with SAP's enterprise resource planning product and other solutions.

  • Blue Squares Graphic

    Microsoft Previews Azure IoT Edge for Linux on Windows

    Microsoft announced a preview of Azure IoT Edge for Linux on Windows, which lets organizations tap Linux virtual machine processes that also work with Windows- and Azure-based processes and services.

  • How To Automate Tasks in Azure SQL Database

    Knowing how to automate tasks in the cloud will make you a more productive DBA. Here are the key concepts to understand about cloud scripting and a rundown of the best tools for automating code in Azure.

  • Microsoft Open License To End Next Year for Government and Education Groups

    Microsoft's "Open License program" will end on Jan. 1, 2022, and not just for commercial customers, but also for government, education and nonprofit organizations.

comments powered by Disqus