Barney's Blog

Blog archive

Tracked on the Web

The World Wide Web evolved from a DARPA project to maintain communications after a nuclear war. It's since turned into a kind of consumer tracking system. Just using a search engine means getting served up text ads from Google or Microsoft, and then you later get spammed based on your queries.

Since tracking can be monetized through ads (Google had $7 billion in cash as of June 30), there's little incentive for change. Microsoft was even found to have dabbled in the use of "supercookies," a tracking method that can't be removed from your browser when you delete regular cookies. Microsoft has since disabled that code, but doubtless others will persist in such methods.

Are voluntary efforts by software companies effective in ensuring privacy? Should tracking and privacy even be an IT concern? Track back some thoughts to Doug at [email protected]
-By Kurt Mackie

Posted by Kurt Mackie on 08/24/2011 at 1:18 PM


Featured

  • Microsoft Starting To Roll Out New Excel Connected Data Types

    Microsoft on Thursday announced some Excel and Power BI enhancements that add "connected data types" on top of the standard strings and numbers options.

  • Windows 10 Users Getting New Process for Finding Optional Driver Updates

    Accessing Windows 10 drivers classified as "optional updates" will be more of a manual seek-and-install type of experience, starting on Nov. 5, 2020, Microsoft explained in a Wednesday announcement.

  • Microsoft Changes Privacy Platform Name to SmartNoise

    Microsoft Research has changed the name of its "differential privacy" platform from "WhiteNoise" to "SmartNoise," according to a Wednesday announcement.

  • Why Restarting a Failed SCVMM Job Might Be a Bad Idea

    Occasionally, restarting a failed System Center Virtual Machine Manager job can leave your virtualization infrastructure in an unknown state. Here's how to avoid that.

comments powered by Disqus