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Amazon's New Bestseller -- Spam

Amazon started off selling books. Once its e-commerce engine was in place, it started selling pretty much anything that could fit in a FedEx box. Now the online giant is entering new territory – spam.

The company has a new service which it calls bulk e-mail delivery. I have mixed feelings about this. There is bad spam and good spam.

This newsletter, for instance, goes out to nearly 100,000 people. It's not spam because all you signed up. We also send subscribers e-mails about Web events and other items. That's how we are able to give you a free newsletter three times a week.

I hope Amazon imposes serious restrictions so the good spam goes through and the bad spam doesn't.

Do you have the same mixed feelings about bulk e-mail that I do? If so, send me a non-bulk message at dbarney@redmondmag.com.

Posted by Doug Barney on 01/26/2011 at 1:18 PM


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