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Doug's Mailbag: Apple Price Tag Here To Stay

Doug recently pointed out that Apple's recent anti-Vista ads don't really address how much more expensive Apples are compared to PCs. But Roberto thinks we shouldn't hold our breath:

We all want it -- a cheaper Mac. But it's not going to happen. Know why? Because making a Mac cheaper is like making a Mercedes as affordable as a Camry or Accord or Focus. It will lose its identity (and niche). You even used the term Mercedes in the very same article because you wanted to convey a message. If Mercedes is not what it is right now, you would be searching for another term to use, like...well, you think about it.
-Roberto

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Posted by Doug Barney on 05/27/2009 at 1:16 PM


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