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Another Google Gotcha

You might think I pick on Google a lot, and I do. There's a reason, though. Google has power, and with power comes scrutiny. Just look at what a U.S. president goes through. Every decision is scrutinized (sometimes not scrutinized enough) as a way of keeping this power in check.

Google is as close to a president of the Internet as you can get. So when Google admitted that it tracks our Web moves and sells this information to marketers, I was concerned. In fact, Google, Microsoft and Yahoo -- the Web's Big Three -- all do this!

And using deep-packet inspection, companies can learn exactly what we do on the Web (are you getting nervous yet?). Fortunately, the Big Three don't do deep-packet inspection. I'd like to keep it that way.

What about you? How much should Internet companies know about you? And does Google have too much power? Thoughts welcome at dbarney@redmondmag.com.

Posted by Doug Barney on 08/13/2008 at 1:15 PM


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