Microsoft Fights Back on Vista
Smarting from low market share and unrelenting criticism, Microsoft is trying
to spruce up Vista's image. Steve Ballmer says a big marketing campaign is in
the works -- which is kinda like throwing a bunch of ad dollars to promote the
Yugo. It's still a Yugo.
Microsoft also announced the results of some research it did. Of course, everything
at Microsoft has to have a code name, so in this case the research is called
Microsoft sat a bunch of people in front of PCs running Vista, except all the
branding and items that would say "Vista" were removed. People, according
to Microsoft, loved it.
This research really misses the point. The complaints are less about the user
interface than they are about crashes, lost data, slowness, and hardware and
Posted by Doug Barney on 07/31/2008 at 1:15 PM