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Yoogle AdWords

Google is pretty darn impressive. It has no huge staff of well-paid journalists, yet it makes millions selling ads that surround today's media. As a journalist, I think Google is parasitic -- the tape worm of the media world.

Given all the free cash involved, it's no wonder Microsoft wanted in on this kind of action. But Microsoft last week decided it no longer wanted to pay $40 billion-plus for Yahoo just so it could copy Google.

Now that Microsoft has given up on Yahoo, Yahoo is moving closer to Google with an agreement that would put Google AdWords on Yahoo sites.

Is this innovation or more of the same? Let us know by writing dbarney@redmondmag.com.

Posted by Doug Barney on 06/16/2008 at 1:15 PM


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