More Apple Ads On the Way
Maybe it's because they're working, or perhaps it's because they get under Bill
Gates' skin. Either way, Apple
plans to keep up the attack
and is taking particular pleasure in roasting
Vista. This is all well and good, but Apple is missing a huge opportunity by
not going after IT. Let's face it: IT loves computers and knows good tech when
they see it. Many of you have Macs at home and would gladly have more in your
shop if you felt that Apple was serious about servicing the corporate market.
But Apple does no PR, marketing or advertising at this influential and well-heeled
segment of the market (Steve, we still have a cover story waiting if you want
to talk to us!).
I prodded Apple about this in
a column and then did a feature explaining just what it would take for Mac
or Linux to blow
away the Redmond desktop monopoly.
Posted by Doug Barney on 02/05/2007 at 1:15 PM