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Some PR People Have No Shame

Most PR folks are moral, law-abiding citizens who help bring us all information about companies and products and people. And some are as honest as a nun attached to a lie detector.

Then there are those who would do anything to get their clients publicity, and in the case of BetUS.com, the tasteless tactic worked.

Recently, I got an e-mail asking if I wanted to interview an analyst. Hmm, is there a new controversial tool from Microsoft, a major security breach or a new government regulation concerning compliance?

Nah! This PR guy -- I’ll call him Charlie (because that's his real name) -- wanted me to interview someone from BetUS.com about the Rev. Ted Haggard sex scandal. Betting analysts have come up with odds on the Haggard aftermath. The odds are 1-2 that another sex scandal will rock the church, 4-1 that someone else will accuse Haggard of hiring them for, uh, well, you know, and 6-4 that the original allegations will be proved true.

After all this ink, I guess Charlie really is a heckuva a PR guy!

Posted by Doug Barney on 11/29/2006 at 1:15 PM


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