News

IBM, Microsoft, Google, Intel Top Worldwide Brand Study

Apple, Google and BlackBerry are biggest gainers in "brand value" in 2010.

IBM, Microsoft, Google and Intel have once again come in the top 10 of all worldwide brands according to brand consultancy firm Interbrand in company's study this year of "brand value." In fact, 6 of the 10 top brands in 2010 are now tech-related brands.

Coca-Cola once again comes in at No. 1, with IBM second and Microsoft third; the same exact results as in 2009 and 2008 (the tech giants were reversed in 2007). Google is now at No. 4 (up from No. 7 in 2009 and 2008), followed by GE and McDonald's, then Intel at No. 7 (up from No. 9 last year), Nokia at No. 8 (down from No. 5), followed by Disney, then a newcomer rounding out the top 10, HP (which was at No. 11 in 2009).

Other tech companies to make it in the top 30 include Cisco (14), Apple (17), Samsung (19), Oracle (22) and SAP (26).

BlackBerry was one of the biggest risers on the chart, climbing to No. 54 in 2010 from No. 63 last year. Apple was the chart's biggest overall gainer, gaining 37 percent in value over last year, while Google gained 36 percent, according to the study's authors.

Tech companies were also among the brands with the biggest decline in value: According to the study, Dell fell 14 percent and Nokia 15 percent. (The biggest overall brand decline on this year's chart was a non-tech brand, Harley Davidson, which plummeted 24 percent.)

Interbrand says it ranks the value of brands every year by considering factors such as customer loyalty, clarity of the brand, relevance, brand role and the overall financial performance of the company behind the brand.

The 2010 study's results can be found online here.

About the Author

Becky Nagel is the vice president of Web & Digital Strategy for 1105's Converge360 Group, where she oversees the front-end Web team and deals with all aspects of digital strategy. She also serves as executive editor of the group's media Web sites, and you'll even find her byline on PureAI.com, the group's newest site for enterprise developers working with AI. She recently gave a talk at a leading technical publishers conference about how changes in Web technology may impact publishers' bottom lines. Follow her on twitter @beckynagel.

Featured

  • Vendors Issue Patches for Linux Container Runtime Flaw Enabling Host Attacks

    This week, the National Institute of Standards and Technology (NIST) described a high-risk security vulnerability (CVE-2019-5736) for organizations using containers that could lead to compromised host systems.

  • Windows 10 Version 1809 Users May Get Visual Studio Crashes

    Microsoft on Friday issued an advisory for Windows 10 version 1809 users about possible Visual Studio crashes.

  • Standardizing the Look of Outlook's Outbound Messages

    Microsoft typically gives users a blank canvas to compose new e-mails in Outlook. In some corporate environments, however, a blank canvas isn't a good thing.

  • Windows 10 'Semiannual Channel Targeted' Goes Away This Spring

    Microsoft plans to slightly alter its Windows servicing lingo and management behavior with its next Windows 10 operating system feature update release, coming this spring.

comments powered by Disqus

Office 365 Watch

Sign up for our newsletter.

Terms and Privacy Policy consent

I agree to this site's Privacy Policy.