News

Windows 7 Consumer Discounts To Begin June 26

A leaked memo from consumer retailer Best Buy has disclosed the start date for Microsoft's incentive program for Windows sales -- June 26.

The incentive deal is known as the "technology guarantee program." For a limited time, consumers will be able to get a free operating system upgrade when moving from Windows Vista to Windows 7. The deal takes effect for consumers buying new computers loaded with Vista or boxed copies of Vista.

An Engadget story posted the memo, and the Wall Street Journal confirmed the memo's authenticity with Best Buy. However, as of Friday, Microsoft still had not announced or confirmed the program.

The offer will start on June 26 and last until Windows 7 ships. Windows 7 is Microsoft's newest operating system with an announced shipping date to the public of Oct. 22.

The upgrade offer applies to only certain editions of Vista, including Home Premium, Business and Ultimate.

The memo also described an online presales discount period, ending on July 11, for those upgrading from certain Vista editions.

"Starting June 26 there will also be a presell of select versions of Windows 7 on BestBuy.com - $49.99 for Windows Home Premium Upgrade and $99.99 for Windows 7 Professional Upgrade," Best Buy's memo explained.

The leaking of the technology guarantee program's dates may suggest that PC retailers want to move on from Vista, which has had two years' worth of lackluster sales, at least from business consumers. As a possible echo of that feeling, the Best Buy memo obliquely refers to Windows 7 as more than just "Vista that works."

Microsoft faced initial troubles with incompatible drivers that hurt Vista sales. Vista also required hardware upgrades to run properly in many cases, further dampening sales. However, the current specs described for Windows 7 are about the same as Vista's. Microsoft even claims that apps that didn't run on Vista likely will run on Windows 7.

Best Buy may be primed for Windows 7 sales, but it also has less retail-store competition. Circuit City went bankrupt early this year, and CompUSA has closed a number of its retail stores in the last year or two.

About the Author

Kurt Mackie is senior news producer for the 1105 Enterprise Computing Group.

Featured

  • Google IDs on Azure Active Directory B2B Service Now at 'General Availability'

    Microsoft announced on Wednesday that users of the Google identity and access service can use their personal log-in IDs with the Azure Active Directory B2B service to access resources as "guests."

  • Top 4 Overlooked Features of a Data Backup Strategy

    When it comes to implementing an airtight backup-and-recovery plan, these are the four must-have features that many enterprises nevertheless tend to forget.

  • Microsoft Bolsters Kubernetes with Azure Confidential Computing

    Microsoft on Tuesday announced various developments concerning the use of Kubernetes, an open source container orchestration solution fostered by Google.

  • Windows Will Have Support for Encrypted DNS

    Microsoft announced this week that the Windows operating system already has support for an encrypted Domain Name System option that promises to add greater privacy protections for Internet connections.

comments powered by Disqus

Office 365 Watch

Sign up for our newsletter.

Terms and Privacy Policy consent

I agree to this site's Privacy Policy.