IBM and Microsoft Top Tech Brands in Survey
According to international marketing brand firm Interbrand, IBM and Microsoft are No. 2 and No. 3 respectively in its 2008 ranking of the "Best Global Brands."
Both fall behind the No. 1 global brand, Coca-Cola. According to Interbrand,
IBM's "brand value" has increased 3 percent over the last year, enough
for it to pass Microsoft and take the No. 2 spot that Redmond held in 2007.
Even so, Microsoft's brand value grew 1 percent last year, Intebrand said.
Other tech companies to make it into the top 10 in 2008 -- alongside non-tech
brands such as GE, Toyota, Microsoft and Disney -- are Nokia (5th), Intel (7th)
and Google (10th). According to Interbrand, Google's value grew a whopping 43
percent this year; last year, it came in at No. 20.
According to Interbrand, HP ranks 12th, Cisco 17th and Apple 23rd. BlackBerry
was the only new technology brand to make the list this year, debuting at No.
A complete list of Interbrand's rankings can be found here. Methodology information for the study can be found here.
About the Author
Becky Nagel is the vice president of Web & Digital Strategy for 1105's Converge360 Group, where she oversees the front-end Web team and deals with all aspects of digital projects at the company, including launching and running the group's popular virtual summit and Coffee talk series . She an experienced tech journalist (20 years), and before her current position, was the editorial director of the group's sites. A few years ago she gave a talk at a leading technical publishers conference about how changes in Web browser technology would impact online advertising for publishers. Follow her on twitter @beckynagel.