News

Microsoft: CRM Strategy Doesn't Include the Enterprise

Microsoft Corp. took pains to clarify that the new Customer Relationship Management software it announced Tuesday will be strictly for small- and medium-sized businesses.

In a Q&A on its Web site, Microsoft posted an answer to the question: "Does Microsoft have plans to target the enterprise in the CRM space?"

"No, we do not have plans to target the enterprise in the CRM space. However, through our strategic alliance with Siebel Systems Inc., we offer a CRM solution to medium enterprise customers," Microsoft wrote.

Microsoft's plans for the CRM market have been the subject of much speculation since word of this announcement began circling in recent weeks. Established enterprise players do not want Microsoft to horn in on the market, and smaller CRM vendors will have to contend with Microsoft's name recognition and competitive tactics. As with any time Microsoft pushes into a new market, it disturbs a hornets nest of partnership issues.

"Our commitment to our partners remains unchanged," Microsoft declares in the Q&A. "CRM partners have been briefed on our announced CRM solutions as well as the vision for the Business Solutions group. Most of our CRM partners are playing in a space above our target markets (enterprise segment), and/or have existing back-office relationships with Microsoft Great Plains."

The new CRM solution will be called Microsoft Customer Relationship Management, and it is scheduled to be available in the fourth quarter. The product will work as a stand-alone piece of software, Microsoft says, but Microsoft CRM will be built for integration with Microsoft Great Plains ERP software and Microsoft Office.

About the Author

Scott Bekker is editor in chief of Redmond Channel Partner magazine.

Featured

  • Microsoft Shifting Away from Office 365 Brand Name in April

    Microsoft on Monday announced coming product naming changes, where "Office 365" is mostly getting replaced by the "Microsoft 365" brand.

  • Microsoft Grows Services Amid COVID-19

    Microsoft in a Saturday announcement recapped how its services have been affected by "shelter-in-place" governmental mandates in the last week, providing details on growth stats and prioritizations.

  • Microsoft Adds 6 More Months to Expiring Certification Programs

    Microsoft has announced an extension to the end date of three certification programs slated for retirement.

  • Microsoft's Surface Pro X: It's Like the Surface RT, But Better

    There's a lot about the Surface Pro X that's reminiscent of the ill-fated Surface RT. But despite the similarities, this might just be one of the rare cases where the sequel is better than the original.

comments powered by Disqus

Office 365 Watch

Sign up for our newsletter.

Terms and Privacy Policy consent

I agree to this site's Privacy Policy.