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EMC Launches Content Delivery Product Line

EMC Corp. is expanding its storage focus with the announcement on Monday that it formed a division to develop storage products for delivering Web content.

EMC’s new organization will focus on providing solutions for the growing rich media content market, which includes non-text information such as video and audio. In addition, it will also provide Internet solutions for the growing infrastructure and service provider markets.

EMC has named veteran Lucent Technologies executive Bill Nelson to lead this organization as Senior Vice President, Content and Information Center Markets

For EMC, the move signals a shift from its traditional focus of providing data storage solutions. In doing so, the storage giant is looking to capitalize on the growth of the media content market that is expected to occur over the next couple of years.

The organization will bring together several EMC initiatives, including EMC Internet Solutions, EMC Media solutions, and the EMC Service Provider Industry Program.

Founded in 1997, the EMC Internet solution division provides custom Internet application management and hosting services. EMC Media solutions develops solutions geared toward media players such as broadcasters, cable operators and cable operators.

The EMC Service Provider Industry Program supports EMC's efforts to provide the world's leading telecommunications companies and service providers with the most comprehensive set of information storage, management and protection tools available. - Jim Martin

About the Author

Scott Bekker is editor in chief of Redmond Channel Partner magazine.

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