News

Power Crunch Could Open Up Service Provider Market

A report released by Cahners In-Stat Group says that the rolling blackouts in California may present marketing opportunities to the hosting infrastructure provider industry.

“The current power crunch is a wake-up call for larger businesses,” says Robyn Bergeron, industry analyst for In-Stat’s e-Business Computing Infrastructure Service. “Theses customers have the servers, the personnel, and the applications for e-business – but they don’t have the resources available to bulletproof their infrastructure against forces beyond their control, such as the current crisis in California.”

In-Stat notes that service providers should emphasize key features to targeted customers, such as their ability to manage critical applications, provide business continuity, and capabilities such as redundancy and contingency planning.

The Cahners In-Stat Group white paper, “Dark Times in California Could Bring Bright Opportunities for Hosting Infrastructure Service Providers,” can be accessed at the group’s Web site. – Isaac Slepner

About the Author

Scott Bekker is editor in chief of Redmond Channel Partner magazine.

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