Quadstone, CVS Partner With CustomerConversion

Quadstone Inc. and drugstore giant CVS have partnered in deploying Quadstone’s CustomerConversion software to better analyze the traffic on CVS' web site. While customers entering a physical drug store typically enter with the intention to purchase, customers at a virtual drugstore often browse without making a purchase. With the help of CustomerConversion, CVS is hoping to more profitably direct its online customers' surfing.

Most web traffic software simply records hits per page, giving little indication how the hits translate into overall customer behavior, and offering little insight to a traditional retailer. Quadstone’s CustomerConversion attempts to model customer behavior using clickstreams and observed patterns. The collected data is converted into Key Behavior Indicators (KBI), allowing CVS to maximize their online marketing efforts. Additionally, the software attempts to predict which customers are most likely to be regular, purchasing customers, and develop a paradigm, so CVS can attract and aggressively market to them.

CustomerConversion is available for both NT and Unix systems.

Contact Quadstone, (617) 753-7393,

About the Author

Scott Bekker is editor in chief of Redmond Channel Partner magazine.


  • Cloud Services Use on the Rise But Security Concerns Remain

    A recently published industry report suggested that use of public cloud services by organizations may nearly double in the next two years.

  • OneDrive Users To Get Storage Options, Plus New Personal Vault

    Microsoft announced a few OneDrive enhancements, including storage-option additions, plus a new "Personal Vault" feature for added security assurance.

  • Cloud Services Starting To Overtake On-Prem Database Management Systems

    Database management system (DBMS) growth is happening more on the cloud services side than on the traditional "on-premises" side, according to a report by Gartner Inc.

  • How To Replace an Aging Domain Controller

    If the hardware behind your domain controllers has become outdated, here's a step-by-step guide to performing a hardware refresh.

comments powered by Disqus

Office 365 Watch

Sign up for our newsletter.

Terms and Privacy Policy consent

I agree to this site's Privacy Policy.