News

Microsoft Takes ClearLead in Contact Management

Microsoft Corp. today waded into the lead management market by unveiling a roadmap with a few partners for a solution called ClearLead.

The service automates lead creation and maintenance from Web site contacts by routing e-mails to desktops initially, to pagers after two hours, and to alternate sources after four hours. Previously, e-mail contacts had largely been faxes that were delivered only to the financial departments of companies. Additionally, ClearLead will automate follow-up procedures with active follow-up notifications and reporting summaries.

ClearLead will be integrated with Outlook, Act, Goldmine, and other existing lead tracking software in the second half of the year. The service is already implemented in Microsoft's (www.microsoft.com) DealerPoint auto sales service in the lead management capacity, and it will be implemented in other vertical markets through Microsoft's bCentral Customer Manager in April, and eventually to a wider audience through Microsoft's investment in VerticalNet (www.verticalnet.com).

Integration of the solution with Outlook, Act, and Goldmine will not happen until the second half of the year, and Outlook synchronization will not happen until early next year. Integration with wireless devices will also have to wait until mid-year. However, ClearLead is seen as a first step on Microsoft's broader XML-based services plan. -- Isaac Slepner

About the Author

Scott Bekker is editor in chief of Redmond Channel Partner magazine.

Featured

  • Microsoft Offers More Help on Windows Server 2008 Upgrades

    Microsoft this week published additional help resources for organizations stuck on Windows Server 2008, which fell out of support on Jan. 14.

  • Microsoft Ups Its Carbon Reduction Goals

    Microsoft on Thursday announced a corporatewide carbon reduction effort that aims to make the company "carbon negative" by 2030.

  • How To Dynamically Lock Down an Unattended Windows 10 PC

    One of the biggest security risks in any organization happens when a user walks away from their PC without logging out. Microsoft has the solution (and it's not a password-protected screensaver).

  • First Stable Chromium-Based Microsoft Edge Browser Released

    Microsoft on Wednesday announced the first release of its Chromium-based Microsoft Edge browser at the "stable" commercial-release stage.

comments powered by Disqus

Office 365 Watch

Sign up for our newsletter.

Terms and Privacy Policy consent

I agree to this site's Privacy Policy.