ActiveTouch Opens Collaboration Application Server Market
- By Scott Bekker
ActiveTouch Inc. (Sunnyvale, Calif., www.activetouch.com
) announced the ActiveTouch Server, a collaboration application server for Web-based commerce, customer care and conferencing applications.
Enterprise application providers can use the ActiveTouch Server to combine live data collection and collaboration, telephony integration, and managed message routing over Internet/intranet environments. The server is a scaleable engine that comes with a suite of CTI and collaboration capabilities that includes thin client T.120 services tunneled through HTTP.
The product is aimed primarily at customer service organizations and includes a middle-tier, business rule generation capability to add artificial intelligence to call and message routing. It allows the user to interact with a company's customer service department through voice phone, Web browser, and e-mail, or any combination.
Analysts from Zona Research (Redwood City, Calif.) state that although they expect IBM Corp. and Lotus Development Corp. to travel down the same path of T.120 real-time conferencing capabilities, for now, ActiveTouch has the field all to itself. The company has already licensed the product to Aurum Software Inc. (Santa Clara, Calif., www.aurum.com) and Compaq Computer Corp.
"We believe that enterprise applications incorporating live collaboration can greatly improve the efficiency and effectiveness of enterprise business processes in sales, service and support," says Subrah Iyar, CEO of ActiveTouch. -- Brian Ploskina, Assistant Editor
Scott Bekker is editor in chief of Redmond Channel Partner magazine.