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Microsoft, OpenAI, Others Back California AI Watermark Bill
- By John K. Waters
- 08/27/2024
ChatGPT creator OpenAI, Microsoft, Adobe and other tech companies are giving their support for a proposed California bill that would require tech companies to label content generated by AI in the form of a digital "watermark."
The legislation, AB 3211, is known as the "California Digital Content Provenance Standards" and aims to ensure transparency in digital media by identifying content created through artificial intelligence. This requirement would apply to a broad range of AI-generated material, from harmless memes to deepfakes that could be used to spread misinformation about political candidates.
Watermarking is a technique used to embed additional information into images, audio, video, and documents, often invisibly, to establish their provenance and authenticity
In a letter sent to California State Assembly member Buffy Wicks, who authored the bill, OpenAI's Chief Strategy Officer Jason Kwon emphasized the importance of transparency in AI content, especially during election years. "New technology and standards can help people understand the origin of content they find online, and avoid confusion between human-generated and photorealistic AI-generated content," Kwon wrote. (The letter was reviewed by Reuters.)
This bill has been overshadowed by another California state bill, SB 1047, which aims to require that AI developers conduct safety testing on some of their own models. That bill has faced a backlash from the tech industry, including Microsoft-backed OpenAI. (Our report here.)
California state lawmakers introduced 65 bills addressing artificial intelligence during this legislative session, according to the state's legislative database. These proposed measures include ensuring algorithmic decisions are unbiased and protecting the intellectual property of deceased individuals from AI exploitation. However, many of these bills have already stalled.
San Francisco-based OpenAI has emphasized the importance of transparency and provenance requirements, such as watermarking, for AI-generated content, particularly in an election year.
With elections taking place in countries representing a third of the world's population this year, experts are increasingly concerned about the impact of AI-generated content, which has already played a significant role in some elections, including in Indonesia.
"New technology and standards can help people understand the origin of content they find online and avoid confusion between human-generated and photorealistic AI-generated content," Kwon wrote in his letter.
AB 3211 passed the state Assembly with a unanimous 62-0 vote and recently cleared the senate appropriations committee, setting it up for a full Senate vote. If approved by August 31, the bill will move to Governor Gavin Newsom for signing or veto by September 30.
About the Author
John K. Waters is the editor in chief of a number of Converge360.com sites, with a focus on high-end development, AI and future tech. He's been writing about cutting-edge technologies and culture of Silicon Valley for more than two decades, and he's written more than a dozen books. He also co-scripted the documentary film Silicon Valley: A 100 Year Renaissance, which aired on PBS. He can be reached at [email protected].