Report: Microsoft Considering Rebranding 'Live' Offerings -- Redmondmag.com

Report: Microsoft Considering Rebranding 'Live' Offerings

By Becky Nagel
06/03/2008

A Microsoft executive said today that Microsoft may be considering rebranding its Live search engine brand.

According to the Associated Press, Kevin Johnson, president of Microsoft's platforms and services division, commented during a conference that the company needs to fix its online search branding.

When asked by an audience member for clarification on the statement, Johnson replied, "Fix means fix...if that means change, we'll change," referring to changing the name of Live, according to the report by the AP's Jessica Mintz.

"Now that Microsoft has abandoned its $47.5 billion takeover bid for competitor Yahoo Inc., its marketing team is working on fixing Microsoft's search image to make it more competitive with Google Inc.," Mintz wrote in part.

Microsoft and Yahoo's negotiations officially fell apart on May 3, although talks regarding a potential partial acquisition continue.

About the Author

Becky Nagel is the former editorial director and director of Web for 1105 Media's Converge 360 group, and she now serves as vice president of AI for company, specializing in developing media, events and training for companies around AI and generative AI technology. She's the author of "ChatGPT Prompt 101 Guide for Business Users" and other popular AI resources with a real-world business perspective. She regularly speaks, writes and develops content around AI, generative AI and other business tech. Find her on X/Twitter @beckynagel.

Featured

Cisco Warns of Brute Force Attacks Targeting VPNs and Firewalls

Cisco has revealed that a global increase in brute force attacks targeting Virtual Private Networks (VPNs) and other devices is currently taking place.
What's Inside Microsoft 365's Security Toolbox?

Microsoft provides plenty of native tools to secure Microsoft 365. IT pros just have to know where to look.
Microsoft Kills 30-Day Data Retention Policy for Copilot in Fabric

Microsoft this week announced several usability improvements coming to Copilot in Fabric in preparation of its general availability release later this year.
Using Microsoft Office to Build a Network Diagram 2

Now that we've set up our process, let's dig in with the actual execution.
Microsoft Graph 'Activity Logs' Feature Goes Live

Microsoft announced the general availability of the "activity logs" capability in Microsoft Graph, giving administrators more options to track user activity and identify patterns of potential misuse.