Microsoft Nixes MIX, but New Event Planned for 2012 -- Redmondmag.com

Microsoft Nixes MIX, but New Event Planned for 2012

By Gladys Rama
01/24/2012

Microsoft has called quits on continuing its annual MIX Web developer conference, the company announced on Thursday.

A new and still-unnamed developer show will take its place. Microsoft is considering holding this new event sometime this year, but it didn't disclose the details. Still, MIX should be considered dead.

"I know a number of folks were wondering about MIX, given the time of year, so we wanted to make sure there's no ambiguity, and be very clear...there will be no MIX 2012," wrote Tim O'Brien, general manager of developer and platform evangelism at Microsoft, in a TechNet blog post.

Microsoft is working on a new "major developer conference," according to O'Brien, but he did not reveal when or where this new show will be held, saying only that the company will begin sharing those details "later this year."

O'Brien indicated that MIX, which had been held in Las Vegas every spring since 2006, was originally intended to boost Microsoft's interactions with Web developers at a time when the company was still hammering out its Web standards and platform strategies. However, O'Brien said having a separate conference for Web developers no longer makes sense for the company. Additionally, attendees have complained about the glut of Microsoft developer confabs -- the company also holds multiple local and online events throughout the year -- and were confused about which to attend.

Microsoft has used past MIX conferences to make major product announcements. During 2010's MIX conference, Microsoft gave one of the first in-depth looks at its new Windows Phone mobile platform. At least year's event, Microsoft launched the platform preview of the next version of its Web browser, Internet Explorer 10. It also released a beta of Silverlight 5 and gave more details about the "Mango" update to Windows Phone.

Microsoft's decision to axe MIX comes just a month after it announced it was bowing out of the Consumer Electronics Show (CES). MIX is not the first developer conference Microsoft has cancelled. The Professional Developers Conference (PDC), which Microsoft has held intermittently since 1992, was unofficially replaced last year by the Build conference, during which Microsoft gave the first in-depth preview of the Windows 8 operating system.

About the Author

Gladys Rama (@GladysRama3) is the editorial director of Converge360.

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