Why your cold calling strategies fail

Since 2014, the American Association of Inside Sales Professionals (AA-ISP) has released its annual study, “Top Challenges of the Inside Sales Industry,” which polls both sales leaders and individual reps about common challenges each face. In this year’s edition, which was co-produced by ZoomInfo, sales leaders and their constituents agreed that “Lead Quantity & Quality” is the top challenge to overcoming their goals.

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