Your Partners' Partners: Every Technology Choice Comes with an Ecosystem

Everyone knows how important it is for an organization to evaluate accurately the potential of the partnerships they're considering. They assess the technologies and/or services they provide, of course, but also the benefits and challenges of the collaboration, the compatibility of the two organizations, even the perception in the marketplace of the partnership. And yet, a surprising number fail to evaluate fully the possible impact of a potential partners' existing partnerships.

Today, every technology choice links your organization to a partner ecosystem that could affect your business in unexpected ways, both beneficial and detrimental. In this podcast, industry expert Sebastian Hartmann talks with veteran technology journalist John K. Waters about the importance of evaluating partner ecosystems, including:

  • How cloud computing has changed the technology landscape and the verticalization of software it has caused.
  • How ecosystems are forming both horizontally and vertically around the big technology players.
  • The importance of composing the right portfolio of technologies for your specific needs, and how industry analysts have defined "composability."
  • The different types of partners that make up the ecosystem, including "shop floor" level partners, such as Microsoft.
  • The impact of the emergence of AI on partner ecosystems.
  • What organizations should consider when evaluating a vendor’s ecosystem.

Listen Now!

About the presenter:

Sebastian Hartmann, Vice President of Alliances, Intapp

Sebastian Hartmann is the Vice President of Alliances at Intapp. He previously worked at KPMG, where he oversaw its global technology strategy and led the portfolio and investment steering team for KPMG International. In addition to his leadership and management roles, he was part of the strategy practice and advised clients across Europe, the U.S., and Asia on strategy and operations. Hartmann holds a degree in service management, system information science, and international management.

Moderated by:
John K. Waters, Editor at Large,

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