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Acronis Creates New Image with Revamp of Data Protection Suite

Backup and recovery software supplier Acronis last week launched what it described as a simplified and more complete suite of data protection software for physical, virtual and cloud environments.

The newly branded AnyData line offers a simplified user interface and boasts a performance boost of 50 percent. It offers both disk, VM, file, single-pass and sector-by-sector backups, full or fast incremental or differential backups and allows for the exclusion of files during backups. On the storage side, it offers a unified backup format, universal restore, deduplication, backup and staging to cloud (as well as tape), encryption, staging to tiered storage and multi-destination staging and retention.

At a press briefing in New York last month, CEO Serguei Beloussov explained the new software was designed to address growing data volumes. Acronis' re-branding and new product suite comes nearly a year after Co-Founder Beloussov returned to Acronis. Beloussov, who is also chairman and onetime CEO of Parallels, took the helm at Acronis following a revolving door of chief executives over the years. The most recent before Beloussov was Alex Pinchev, a former Red Hat president who Acronis tapped in January 2012 and only lasted 14 months.

As part of its new focus, Acronis has four business units: personal, business, mobility and cloud. The personal unit offers backup and storage solutions for individuals, the business group is focused on backup and recovery for small- and medium-sized enterprises, mobility provides secure access, file synchronization and sharing tools, and cloud targets managed service providers, telecommunications carriers and hosters with backup and storage software.

Beloussov said despite the new products and company imaging, Acronis business is strong, saying the last quarter was the best in the company's history with a 50 percent year-over-year increase in large purchases and 70 percent EBIDA growth. While he wouldn't disclose actual revenues, Beloussov indicated the company only had $100 million in revenues a few years ago and now it's up to "several" hundred million.

The suite includes software that protects both data and applications running on clients and servicer in virtual, physical and cloud environments, offering data backup, bare-metal restore capabilities, migration and system environments. It supports Linux, Windows and is compatible with all major file formats including ReFS, FAT16/32, Ext2/3/4, ReiserFS3, XFS, JFS, among others.

AnyData supports all the major virtual platforms including VMware, Hyper-V, Citrix XenServer, Red Hat Enterprise Virtualization and Parallels. It can migrate virtual to virtual, virtual to physical, physical to virtual and physical to physical. It runs agentless in VMware and Hyper-V, supports VMware vCenter integration, simultaneous virtual machine backup, change block tracking, Hyper-V cluster support, any-to-any migration and simultaneous backup in virtual environments.

Acronis is also offering application-specific modules include Exchange, SQL Server, SharePoint and Active Directory.

While Acronis boasts large customers such as Chevron, Ford, Intel, Honeywell, NASA, Samsung and Wells Fargo, the company's primary customers are groups with several hundred employees. Even its large customers tend to be remote groups or units, Beloussov acknowledged.

"They have really renewed their focus on the small business customer and the consumer," said Robert Amatruda, research director of data-protection and recovery at IDC. "I was skeptical but pleasantly surprised at the rapid speed these guys have reworked the company. The way they have rebuilt this product, it is now feature-rich around virtualization, and around migration of data for physical to virtual and virtual to virtual. I think you will see Acronis in environments where you have remote offices and workgroups in organizations that need these features."


Posted by Jeffrey Schwartz on 03/03/2014 at 11:46 AM


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