While sales of Nokia's line of Lumia phones have shown steady growth in Europe and Asia over the past two years, they have failed to make strong inroads in North America. In a surprising turn, the company's third-quarter earnings report yesterday revealed a sudden spike in North America and the United States.
Between July and September, Nokia reported it has sold 1.4 million Lumias in North America -- an 180 percent increase over last quarter's 500,000 units and a 367 percent rise year-over-year. Overall, Nokia sold 8.8 million Lumias worldwide last quarter, a 19 percent increase over the prior quarter and 40 percent over the same period a year ago.
Does that mean Windows Phone is catching on? The sudden rise in Lumia sales in North America suggests Windows Phone may be gaining appeal but it will take several more quarters to see if that trend continues.
To be sure, the 8.8 million Lumias sold worldwide pale in comparison to the 33.8 million iPhones Apple sold during the same period (on top of the more than 250 million already in the market). Also Nokia indicated that the most popular phone was the Lumia 520, not the high-end Lumia 1020, released in the beginning of the quarter.
So while Lumia, and by extension Windows Phone, sales are on the rise, it remains in a very distant third place to Android and iOS. Microsoft is betting its acquisition of Nokia's handset business for $7.2 billion, which closes early next year, will give it further leverage in advancing its mobile phone business. But just as the company is marketing its new line of Surface tablets, success will ride on killer apps in the Windows Store.
Posted by Jeffrey Schwartz on 10/30/2013 at 11:27 AM
Microsoft's ongoing layoffs are hitting its home turf, with new notices affecting 1,248 people in the Redmond, Bellevue and Issaquah, Wash. areas next month.
Microsoft on Tuesday announced a new predictive language chat tool for security experts called Microsoft Security Copilot.
Microsoft announced on Monday that it has rebuilt and improved the performance of its Microsoft Teams application, and released a preview of this "new" app for commercial Windows users.
The U.S. Cybersecurity and Infrastructure Security Agency (CISA) this week announced the release of a publicly available and free post-incident hunting tool for organizations using Microsoft Azure, Azure Active Directory and Microsoft 365 applications.
Microsoft this week reminded organizations using Microsoft Teams Rooms devices of a coming July 1 deadline to get their licenses compliant with its relatively new Basic and Pro plans.
More Tech Library