Pender's Blog

Blog archive

Danger Turns Out To Be Appropriate Name for Microsoft's Sidekick Maker

By now, you've probably heard the news, but if you haven't, here it is: The Sidekick device, probably not named after Dallas' professional indoor soccer team from the 1980s, had a little hiccup recently. Sidekick users apparently lost all their personal data and aren't likely to get much of it back.

Sidekick is part of the Microsoft family now, with Redmond having acquired Danger, the appropriately named maker of the device, last year. So, Danger's (big) problem is now Microsoft's problem -- and T-Mobile's, as well. (By the way, doesn't T-Mobile sound at least a little bit like a name for a rapper?)

Anyway, there's talk that this data loss, which apparently occurred because of some sort of horrible combination of errors in a Microsoft datacenter somewhere, is a massive blow to Microsoft and its cloud aspirations, which are still in the building stage themselves.

Not so fast, says Redmond magazine columnist, Microsoft expert and friend of RCPU Mary Jo Foley. MJF says that Sidekick services don't run on Azure, Microsoft's cloud platform -- and, for that matter, most of Microsoft's current cloud services don't yet, either. The real problem, Mary Jo says, is with Microsoft's "Pink" project, its supposed entry into the mobile hardware market and part of some sort of top-secret strategy to take over the mobile market.

So (given that we trust Mary Jo Foley here), after all the headlines and blogs have floated into the dark recesses of Internet archives, what we're left with is a story about Microsoft screwing up something with one of its mobile products. Big surprise.

The good news here is that this doesn't actually appear to be a problem with Azure or the "Microsoft cloud." The bad news is that everybody thinks it is. It's time, then, for Redmond to get its spinners spinning (for good reason this time) and set the record straight. Oh, and maybe that "Danger" name should kind of fade into the distance, too. Whatever it was meant to mean when somebody came up with it, it means something else entirely now.

Did you lose Sidekick data? How do you feel about Microsoft's mobile and cloud strategies? Sound off at

Posted by Lee Pender on 10/13/2009 at 1:22 PM


  • Microsoft Ups Its Carbon Reduction Goals

    Microsoft on Thursday announced a corporatewide carbon reduction effort that aims to make the company "carbon negative" by 2030.

  • How To Dynamically Lock Down an Unattended Windows 10 PC

    One of the biggest security risks in any organization happens when a user walks away from their PC without logging out. Microsoft has the solution (and it's not a password-protected screensaver).

  • First Stable Chromium-Based Microsoft Edge Browser Released

    Microsoft on Wednesday announced the first release of its Chromium-based Microsoft Edge browser at the "stable" commercial-release stage.

  • Microsoft's January Security Updates Come with NSA Help

    Microsoft released its January security updates with a partial assist from the U.S. National Security Agency (NSA).

comments powered by Disqus

Office 365 Watch

Sign up for our newsletter.

Terms and Privacy Policy consent

I agree to this site's Privacy Policy.