Pender's Blog

Blog archive

Google Still Tops Microsoft in Brand Ranking

RCP Editor in Chief and all-around legend Scott Bekker tipped us off to the latest brand ranking from Millward Brown Optimor, which annually ranks the world's strongest brands. We wrote about the Microsoft brand in RCP the magazine well back in the mists of time (almost three years ago!), in the era when Microsoft was sitting atop Millward Brown's list.

Well, Redmond has slipped a bit since then, and although the experts and Millward Brown think it's strong enough to rank No. 2 this year, one rival still tops it: Google. Ouch. (You can download PDFs of the survey results here.)

Now, the relative "strength" of a brand is a funny thing and, in our view, pretty ephemeral and subjective, but RCP readers say that the strength of the Microsoft brand actually helps them. Just check out the numbers Bekker delivered to RCPU. When asked in December 2008 what impact the Microsoft brand had on their businesses, readers responded thusly:

  • The brand is a huge help: 22 percent
  • The brand helps: 38 percent
  • No effect: 38 percent
  • The brand is a hindrance: More than 1 percent
  • The brand is a major hindrance: Less than 1 percent

Maybe there's something to this branding stuff, then. We fully expect to see RCPU on next year's list, if you're listening, Millward Brown Optimor.

Posted by Lee Pender on 05/13/2009 at 1:22 PM


Featured

  • Microsoft Nabs IoT Platform Provider Express Logic

    As part of its plan to invest $5 billion in IoT technologies, Microsoft this week acquired Express Logic, which provides real-time operating systems for industrial embedded and IoT devices.

  • Dealing with Broken Dependencies in SCVMM

    Brien shows you how to resolve some broken, template-related dependencies in Microsoft's System Center Virtual Machine Manager.

  • AzCopy Preview Adds AWS S3 Data Transfer Improvements

    Microsoft announced this week that it has improved the preview version of its AzCopy tool to better handle Amazon Web Services (AWS) S3 data.

  • Microsoft Adding Google G Suite Migration in Exchange Admin Center

    Microsoft's Exchange Admin Center will be getting the ability to move Google G Suite calendar, contacts and e-mail data over to the Office 365 service "in the coming weeks."

comments powered by Disqus

Office 365 Watch

Sign up for our newsletter.

Terms and Privacy Policy consent

I agree to this site's Privacy Policy.