Barney's Blog

Blog archive

Yahoo, Take 2

Last week Steve Ballmer made fun of Yahoo. Reports of a Microsoft takeover of Yahoo went viral in 2007, before the Wall Street and banking meltdown: "You ask any CEO who might have bought something before the market crashed in 2008, 'Would you be glad that you didn't buy something'? Hallelujah! Everything else aside, the market really kind of fell apart. If you think about the timing, if Yahoo had accepted our bid...we would have closed post Lehman Brothers."

Those sentiments aside, it appears that Microsoft may once again be interested in the former search giant (since Yahoo search is actually powered by Bing, I'd put Yahoo's search share at zilch).

Now reports are surfacing that once again that Redmond is knocking at Yahoo's door.

But not so fast. Apparently Google is also yearning for Yahoo and is trying to put a group of companies together to buy it, much like how AOL and Sun bought Netscape years ago.

I'm not sure what is left of Yahoo -- search is gone but there is still news, IM, mail and some voice.

In the end it is all about market share. Yahoo still has eyeballs and registered users that equal money in the bank.

Google and Microsoft would both run into an antitrust backlash -- though I'm not sure which company the government would go after the hardest.

What is your take? Spill at dbarney@redmondmag.com.

Posted by Doug Barney on 10/26/2011 at 1:18 PM


Featured

  • Office Mobile Apps To End as Microsoft Highlights New Office App

    Microsoft plans to end support for Windows 10 Mobile applications on Jan. 12, 2021, according to a Friday announcement.

  • Is Microsoft Finally Reinventing Office?

    Microsoft is testing out a new technology called "Fluid Framework." It could mean that Brien's dream of one Office app to rule them all might soon become reality.

  • Azure Active Directory Connect Preview Adds Support for Disconnected AD Forests

    Microsoft on Thursday announced a preview of a new "Cloud Provisioning" feature for the Azure Active Directory Connect service that promises to bring together scattered Active Directory "forests."

  • Microsoft Defender ATP Gets macOS Investigation Support

    The endpoint and detection response (EDR) feature in Microsoft Defender Advanced Threat Protection (ATP) has reached the "general availability" stage for macOS devices.

comments powered by Disqus

Office 365 Watch

Sign up for our newsletter.

Terms and Privacy Policy consent

I agree to this site's Privacy Policy.