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Doug's Mailbag: Game Plan for Windows Phone 7

One reader shares his thoughts on how Microsoft can find success with its Windows Phone 7 brand:

I read your article on Microsoft having lost phone market share last year. I have a Windows Phone 7 device myself and love it, but I didn't get it on launch day. I think a large reason that WinPhone7 hasn't taken off yet is because people typically can't go buy a new phone whenever they want -- they are likely hooked into some two-year contract with limited upgrade timeframes.

Hopefully in 2011 people (due to upgrading their phone hardware) will find WinPhone7 an attractive alternative. I believe Microsoft will need to keep up its TV advertising for most of the year, and get the phones to Verizon and other carriers ASAP -- it seems that consumers don't prefer AT&T; although in my area (Illinois), many businesses do. Microsoft also needs better commitment from HTC and other vendors like Samsung -- I mean, come on HTC and Sammy, how many different-yet-so-similar Android models do you need to make? Is twenty not enough?  If Microsoft starts keeps pushing out successful WinPhone7 software updates quickly and regularly, I think it will have better numbers come year's end.

(On a side note, I think the Nokia deal is great for Microsoft and Nokia -- think the HP and Compaq merger: Everyone thought it would fail but it turned out they needed each other. Nokia was dying and hasn't been relevant in the states for nearly ten years, and Microsoft needs a hardware vendor to be very enthusiastic about WinPhone7.)

While we're talking about WinPhone7 I miss my Windows Mobile 6.5 device for two reasons: tethering via USB, Bluetooth, or WiFi (no other phone did it for free like WinMo did) and an RDP client. It appears it's all 'about the apps, baby.'

Share your thoughts with the editors of this newsletter! Write to [email protected] Letters printed in this newsletter may be edited for length and clarity, and will be credited by first name only (we do NOT print last names or e-mail addresses).  

Posted by Doug Barney on 03/11/2011 at 1:18 PM


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