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Win Phone 7 on October 11

The Wall Street Journal, (in general) a paragon of accuracy, reports that Windows Phone 7 smartphones will be announced in 10 days and will hit the street in 38 days.

I'm not sure finding out the announcement date is much of a scoop. What does the announcement of a product everyone knows about actually mean anyway? In this case, the news may not be so much about the OS, but the devices that use it. Samsung and others are expected to show off their new Win Phone 7 wares.

I think Microsoft has to push this to the enterprise market and show how the phones integrate with core chunks of Microsoft software like SharePoint and Office -- similar to how the BlackBerry sales are based on tight integration with back-end corporate e-mail.

And what would a new product launch be without a name change? The current OS is called Windows Mobile 6. The new one? Windows Phone 7. I guess Microsoft thinks the new name has a nice ring to it.

Posted by Doug Barney on 10/01/2010 at 1:18 PM


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