Barney's Blog

Blog archive

Ballmer Reaches for Cloud

It's no secret that Microsoft is gunning for the cloud. It might prefer good old-fashioned significantly priced packaged software, but the market is moving into the upper atmosphere. Google, Amazon and IBM are already there, but Microsoft has one advantage -- hundreds of thousands of resellers and technology partners.

That was Steve Ballmer's message in his keynote at the Worldwide Partners Conference in D.C. He wants this army to get behind Azure in a big way. Ballmer admits that the move from packaged pricing to subscription models is just as scary for resellers as it is for Redmond itself, but the move is inevitable (my personal take is that the cloud is indeed inevitable in that it is coming, but it won't entirely displace on-premise computing).

Ballmer was characteristically blunt, telling partners that "If you don't want to move to the cloud, we're not your folk."

Ballmer also reiterated plans to battle the iPad with Windows slates, and taking a serious stab at phones with Windows Mobile 7.

Is the Redmond partner network an asset? Let us all know at dbarney@redmondmag.com.

Posted by Doug Barney on 07/14/2010 at 1:18 PM


Featured

  • Microsoft Nudging Out Classic SharePoint Blogs

    So-called "classic" blogs used by SharePoint Online subscribers are on their way toward "retirement," according to Dec. 4 Microsoft Message Center post.

  • Datacenters in Space: OrbitsEdge Partners with HPE

    A Florida-based startup is partnering with Hewlett Packard Enterprise in a deal that gives new meaning to the "edge" in edge computing.

  • Windows 10 Hyper-V vs. Windows Server Hyper-V: Which Platform for Which Workloads?

    The differences between these two Hyper-V versions are pretty significant, depending on what you plan to use them for. Here's a quick rundown of each platform, from their features to licensing quirks to intended use cases.

  • Office Mobile Apps To End as Microsoft Highlights New Office App

    Microsoft plans to end support for Windows 10 Mobile applications on Jan. 12, 2021, according to a Friday announcement.

comments powered by Disqus

Office 365 Watch

Sign up for our newsletter.

Terms and Privacy Policy consent

I agree to this site's Privacy Policy.