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Google Partners Now a Thousand Strong

When pundits claimed in recent years that Google was a major Microsoft competitor I scoffed. That's because back then they weren't. Their apps were bare-bones and the company's enterprise story weaker than a Keith Richards bicep.

But just as Microsoft has done time and time again, Google hung in there and its story slowly got better. Now Google Apps are stealing real business from Redmond, and with over 1,000 Google resellers, these apps are only going to get stronger.

I say good. Without competition, what incentive does Microsoft have to lower prices or fundamentally improve? In fact, you could argue that Google Apps drove Microsoft to build a free (albeit ad-driven) version of Office.

Even some Microsoft partners are starting to push Google. This could get real fun real soon.

Is Google a credible alternative to Office or just another lumbering monopoly? Tell it straight at dbarney@redmondmag.com.

Posted by Doug Barney on 05/17/2010 at 1:17 PM


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