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Google Buzz vs. Outlook Social Connector

Social media and social networking are all the rage. Heck, you can't watch more than 10 minutes of CNN before you're pushed to some stupid Twitter page.

Now Google and Microsoft both want in on the act. Google stepped up to the plate with Buzz (not exactly an original name), a service that brings social features and YouTube hooks to Gmail. The Gmail requirement makes this very much a consumer play. But Google promises an enterprise version that ties into its premier version of Google Apps.

Between them, Gmail and Google Apps have less corporate share than Ron Paul in the last election. Microsoft Outlook, on the other hand, has market share to spare. That's probably why Redmond is adding social hooks to its messaging system so you can link to your contacts' Facebook, LinkedIn and Twitter accounts. Some see using Outlook as giving Microsoft an edge, but never count out a brand-new participant like Google Buzz.

Meanwhile, some are questioning the privacy aspects of Buzz, arguing that anyone who follows you can see who you're following. This could create sticky situations with bosses and spouses!

Do you use social networking, and if so, how? E-mail me at dbarney@redmondmag.com, or follow me on Twitter at http://twitter.com/Dougbarney.

Posted by Doug Barney on 02/12/2010 at 1:17 PM


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