News

Most Microsoft Retail Locations To Shut Down

Microsoft is pivoting its retail operations to focus more on online sales, a plan that would mean the closing of most physical Microsoft Store locations.

There are about 83 physical Microsoft Stores worldwide, most of them in the United States. According to an announcement Friday, Microsoft plans to close all of them except the "Microsoft Experience Centers in London, NYC, Sydney, and Redmond campus locations."

Microsoft Store retail employees will continue to serve consumers, small business, education and enterprise customers, but it'll happen via online support from "Microsoft corporate locations." Microsoft's store employees have been working from home since March, when Microsoft initially closed its physical stores to address COVID-19 public health concerns.

Microsoft claims it's had "significant growth through its digital storefronts." In addition to sales, its store employees conduct remote online tutorials, virtual workshops and technical support sessions.

The store closings will cost Microsoft "approximately $450M," mostly in writeoffs, which will get reported at the end of the current quarter on June 30, 2020. Microsoft now includes COVID-19 as part of its legal "forward-looking statements" describing how its businesses can be adversely affected.

"As we look forward, we start a new chapter for Microsoft Store," stated David Porter, corporate vice president of Microsoft Store, in a LinkedIn post. "Our team has proven success serving customers beyond any physical location. We are energized about the opportunity to innovate in how we engage with all customers, optimize our talent for greatest impact, and most importantly -- help our valued customers achieve more."

Microsoft Stores had been a somewhat convenient place for consumers to bring in their PCs with technical problems. For instance, almost a year and a half ago, Microsoft suggested bringing in PCs that had been affected by a Windows 10 version 1809 data loss flaw.

About the Author

Kurt Mackie is senior news producer for 1105 Media's Converge360 group.

Featured

  • The Case for In-Application Backups

    Application-integrated backup tools should never replace conventional backups, but they have their place.

  • Microsoft Uniting OneDrive and SharePoint Admin Portals Next Month

    Microsoft is converging its OneDrive and SharePoint Admin Center management portals, with a consolidated portal expected to arrive for Microsoft 365 subscribers "through February."

  • Phishing Tops Concerns in Microsoft Study of Remote Work

    Potential phishing attacks were a top concern of most IT security professionals when organizations switched to remote-work conditions early last year.

  • How To Configure Windows 10 for Intel Optane Memory

    Intel's Optane memory technology can significantly improve the performance of your Windows 10 system -- provided you enable it correctly. A single mistake can render the system unbootable. Here's how to do it the right way.

comments powered by Disqus