News

Google Paying for Business Apps Referrals

Google has started has a referral program to gain Google Apps for Business subscribers.

The company is offering to pay $15 per subscriber for a total of up to $1,500 per customer entity to get the referrals. The program, announced on Monday, is in effect for U.S. and Canadian markets.

Google recently hosted more than 700 partners at its Global Partner Summit, but the referral program is open to anyone, not just partners. It's accessed from a partner portal with links to the reseller program. Participants have to sign up, provide their taxpayer ID number and agree to the fine print, but they don't have to have IT experience or be capable of managing systems to qualify, according to Google's description.

Google pays referral program participants after users sign up for Google Apps for Business subscriptions using a custom URL associated with the participant's account. If the referral is qualified under the terms of the program, then the company will transfer a payment directly into the participant's bank account.

Participants in the referral program can't enlist users who already are Google Apps for Business customers. They can't use bribery to gain referrals. It also appears that they can't recruit "government-controlled entities or any of their employees," according to the fine print.

Google Apps for Business costs $5 per user per month under the "flexible plan," paid on a monthly basis. Alternatively, organizations can purchase a fixed number of subscriptions at a rate of $50 per user per year, billed monthly, with the ability to add users when wanted.

Google Apps for Business plans include applications such as Gmail, video chat, calendar, Google Docs (Docs, Sheets and Slides apps), 30 GB of storage and a 99.9 percent uptime service level agreement. The company also offers Google Vault, which adds e-mail discovery capability for an additional $10 per user per month.

Google is one of Microsoft's few competitors in the productivity suite market, although Zoho is another contender in the cloud space. Last year, Gartner provided analysis suggesting that Google had started to make inroads into a business market long dominated by Microsoft Office. However, Gartner made that comparison based on a very narrow definition that both companies provided cloud-based e-mail plus text processing capabilities, even though the capabilities of the two productivity suites differ considerably. Gartner's view was that Google Apps is "just good enough" for business purposes relative to the many features packed into the Microsoft Office suite.

Microsoft has fought back against Google's competition to a degree by offering Office Web Apps as part of its Office 365 subscriptions. Office Web Apps are lightweight and accessed through a browser, enabling document collaboration, much like Google Apps for Business solutions.

About the Author

Kurt Mackie is senior news producer for the 1105 Enterprise Computing Group.

Featured

  • Microsoft Warns SameSite Cookie Changes Could Break Some Apps

    IT pros could face Web application issues as early as next month with the implementation of a coming SameSite Web change, which will affect how cookies are used across sites.

  • Populating a SharePoint Document Library by E-Mail, Part 1

    While Microsoft doesn't allow you to build a SharePoint Online document library using e-mail, there is a roundabout way of getting the job done using the tools that are included with Office 365. Brien shows you how.

  • Microsoft Previews New App Reporting and Consent Tools in Azure AD

    Microsoft last week described a few Azure Active Directory improvements for organizations wanting to connect their applications to Microsoft's identity and access service.

  • Free Software Foundation Asks Microsoft To Release Windows 7 Code

    The Free Software Foundation this week announced that it has established a petition demanding that Microsoft release its proprietary Windows 7 code as free software.

comments powered by Disqus

Office 365 Watch

Sign up for our newsletter.

Terms and Privacy Policy consent

I agree to this site's Privacy Policy.