News

Microsoft Sells Banner Ads on MSN Mobile

Microsoft Corp. has started placing advertisements on the U.S. version of MSN Mobile, a Web portal for cell phone browsers that connects users with Hotmail, instant messaging, search, news and other content.

Microsoft already serves up mobile ads in Japan and some European markets. Competitor Yahoo Inc. began selling cell phone ads phones in the U.S. in late 2006 and expanded overseas in February.

Microsoft said the cell phone ad service is a mix of its own efforts and those by two companies it acquired this year -- online advertising company aQuantive Inc., to the tune of $6 billion, and mobile ad group ScreenTonic SA, which it bought for an undisclosed amount.

Viacom Inc.'s Paramount Pictures, Ford Motor Co.'s Jaguar car brand and Bank of America Corp. will be among the first to peddle their brands to U.S. mobile customers, starting Monday.

MSN Mobile users will see either small graphics or text ads, depending on the size and quality of their cell phone screens.

Microsoft isn't yet letting advertisers target ads based on mobile phone users' location or Web surfing behavior -- but the software maker is definitely thinking about it, according to Phil Holden, a director in the company's Online Services division.

The company also said it is expanding MSN Mobile with services from MovieTickets.com Inc. and Thumbplay Inc., which sells ring tones and other cell phone content.

Featured

  • Microsoft Uniting OneDrive and SharePoint Admin Portals Next Month

    Microsoft is converging its OneDrive and SharePoint Admin Center management portals, with a consolidated portal expected to arrive for Microsoft 365 subscribers "through February."

  • Phishing Tops Concerns in Microsoft Study of Remote Work

    Potential phishing attacks were a top concern of most IT security professionals when organizations switched to remote-work conditions early last year.

  • How To Configure Windows 10 for Intel Optane Memory

    Intel's Optane memory technology can significantly improve the performance of your Windows 10 system -- provided you enable it correctly. A single mistake can render the system unbootable. Here's how to do it the right way.

  • Microsoft and SAP Enhance Partnership with Teams Integration

    Microsoft and SAP this week described continuing partnership efforts on Microsoft Azure, while also planning a Microsoft Teams integration with SAP's enterprise resource planning product and other solutions.

comments powered by Disqus