Microsoft Offers ISVs SQL Front Runner Status
With the launch of SQL Server 2005 today in San Francisco, Microsoft has unveiled a new program that will allow registered independent software vendors (ISVs) to earn a "Front Runner" designation as well as a chance to receive up to $5,000 to promote their custom SQL applications.
To become a SQL Server 2005 Front Runner, companies must be a registered member of the partner program, complete an application form, and build and test their application by March 31, 2006.
By registering, participants will receive 10 hours of free support from Microsoft's Beta One Services as well as a Veritest voucher worth $800 to cover the cost of the SQL Server Platform Test.
Once completed, companies are allowed to use the Front Runner logo for the application. Other benefits include customizable promotion materials and the option to appear in a Microsoft advertisement.
Up to 200 SQL Front Runner ISVs will also be chosen to receive $5,000 to market their application. To qualify, companies must also sign an ISV Royalty Licensing Agreement and be new participants in that program.
For more information on becoming a SQL 2005 Front Runner, go here.
Becky Nagel is the vice president of Web & Digital Strategy for 1105's Converge360 Group, where she oversees the front-end Web team and deals with all aspects of digital projects at the company, including launching and running the group's popular virtual summit and Coffee talk series . She an experienced tech journalist (20 years), and before her current position, was the editorial director of the group's sites. A few years ago she gave a talk at a leading technical publishers conference about how changes in Web browser technology would impact online advertising for publishers. Follow her on twitter @beckynagel.