Bing vs. Bing Solved -- Redmondmag.com

Barney's Blog

Bing vs. Bing Solved

Nearly every name known to man has already been taken and secured with a copyright. That's why new companies these days have so many kooky, meaningless names. They have no choice.

The same is true for Bing, which had apparently been taken before Microsoft rolled out their search engine. Turns out Terabyte Unlimited has something called BootIt Next Generation, a PC boot manager that goes by another name -- Bing.

Lawyers from either side got together and agreed that both sides can use the name. Problem solved.

Posted by Doug Barney on 03/15/2010 at 1:17 PM

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