Barney's Blog

Blog archive

New Microsoft Logo Underwhelms

I am usually the guy that defends Microsoft, arguing that the company is hipper than it gets credit for. With the new corporate logo, the company isn't helping my cause. The Windows part of the logo changes to keep the squares Windows 8's "Modern" interface. I thought that part looked pretty lame.

But the name itself went from looking pretty smooth to appearing like the title page of a high school term paper.

Now keep in mind that art is subjective and this is just my opinion -- and it may grow on me. At first blush, though, it just doesn't work. Still, I'd rather have a logo that doesn't work than a product that fails.

What is your subjective take on the logo? Throw your rotten tomatoes or blow kisses at dbarney@redmondmag.com.

Posted by Doug Barney on 08/24/2012 at 1:19 PM


comments powered by Disqus

Redmond Tech Watch

Sign up for our newsletter.

I agree to this site's Privacy Policy.