Netbook Sales Outpacing Traditional Notebooks

Netbook sales are taking off, according to a new report from DisplaySearch.

The report indicates that netbook revenues were up 37 percent over the same quarter last year, and up 264 percent for the year. Revenues from larger notebook PCs were down. But portable notebooks with screens 13" to 16" showed growth, as well.

The mini-note category, which includes netbooks, now represents 22.2 percent of the portable PC shipments and 11.7 percent of revenues.

According to DisplaySearch, the growth in netbooks is a result of their low prices, which make them especially suitable as a second PC and attractive to first-time buyers.

Telecom providers are jumping in, too, hoping to boost revenues by offering subsidized mini-notes when the customer signs a two-year data plan contract. In North America, the devices are also being offered as enhancements by cable TV providers to entice customers to sign up for a package of their services.

"Mini-notes have been a significant contributor to volume growth in the portable PC market as their very attractive price points make owning a secondary computer viable for many consumers. However, the lower ASPs of these devices are clearly having a negative impact on portable PC market revenue," said John F. Jacobs, Director of Notebook Market Research. "For 2009, we expect continued ASP erosion across all portable computer categories, leading to the first Y/Y decline of portable computer revenue."

DisplaySearch said it expects these revenue and shipment trends to continue into 2010, with mini-notes accounting for 21.5 percent of shipment volume but just 10.9 percent of total revenue for the portable computer market in 2010.

About the Author

Denise Harrison is a freelance writer and editor with 20 years of experience. She specializes in technology, specifically in audiovisual and presentation. She works as a consultant for Second Life projects and is involved with nonprofits and education within the 3-D realm.

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Reader Comments:

Wed, Oct 21, 2009

I have been using an Acer Aspire One since last November; have been running Win 7 Release Candidate since it became available. Works much better than it did with XP, AND is faster than my D*** laptop at work, plus being pounds lighter!

Mon, Oct 19, 2009 AS147

All this talk about Netbooks not being up to the job of a primary PC is a load of rubbish. I have been using a 10" netbook for a 6 months as my primary laptop and this has been running Windows 7 ultimate without any performance issues whatsoever. Most of the newest netbooks have full HD playback and good screen resolutions (in many cases better than low end laptops).Also the price difference is still significant (more than 30%) to equally light, long battery lasting laptops. They are also mostly in the 11" screen size range so keyboard and screen size is good. Michael Dell wants you to buy a Laptop AND a Netbook ! I wonder WHY!?

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