SAP Shows Up on iPhone

SAP is counting on its users being big fans of the iPhone. Yesterday, the business management software vendor unveiled the first of a new series of tools designed for ease of use and access on mobile devices. The first mobile tool is its world-renowned CRM software. Other applications will follow.

SAP users can customize their CRM software in much the same way they might a Google or Yahoo page, according to SAP execs. They would also be able to send their sales data directly to an iPhone. SAP will also deliver utilities to send data to BlackBerry devices within a few weeks, but it didn't reveal any plans to support other mobile devices like Palm or Treo.

The first version of SAP CRM 2007 will let users load sales prospects and account data onto their iPhones before they hit the road. SAP said it took the somewhat unusual step of supporting the iPhone first after listening to its own salespeople. They simply preferred the iPhone over the others.

Are you an SAP user? An iPhone user? What's your organization's mobile strategy? Check in from the road and let me know at llow@redmondmag.com.

Posted by Lafe Low on 12/05/2007 at 1:23 PM


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